Consumer Investigator Dale Cardwell’s Verification Process

Every business listed in Verified Home Services has been objectively reviewed by
Consumer Investigator Dale Cardwell, using his unique, 7-Point Investigative Process.

Dale’s experience as a 30-year veteran consumer investigative reporter has given him the expertise to identify companies who are reputable, competitively priced, offer quality products and service, and deliver on what they promise.

Dale actively vets businesses to find the best and recommends them to consumers through his online business review and referral company,, where categories include home, auto, financial, legal, family, health, business, consumer goods and more.

Beginning in 2013, Dale became the official verifying agent for Verified Home Services.  Inside the Verified Home Services book, there are two types of business listings: TrustDale Verified and TrustDale Certified.  The difference? recommends companies across multiple categories.  Verified Home Services is dedicated to vetting and recommending home service companies only.

TrustDale Verified Businesses – These businesses meet the standards of Dale Cardwell’s investigative review.  Each company’s performance and your satisfaction are guaranteed by Verified Home Services.

TrustDale Certified Businesses – These businesses meet the standards of Dale Cardwell’s investigative review and are represented online at  The company’s performance and your satisfaction are backed by the TrustDale Make It Right Guarantee as detailed on the TrustDale website.

The 7-Point Investigative Process:

1.   Price:  The Company must price its main product or products competitively (unless there is a significant difference in the quality of the product).  The Company must honor the price it advertises, and not use unavailable products to lure and trap customers into more expensive products. Review is accomplished by e-mail, phone, and secret shoppers.

2.   Verified:  The performance of each company is continually and systematically reviewed for delivery of excellent customer service.  This is achieved by conducting follow up surveys of customers who have contacted recommended service providers.

3.   What Would Cardwell Do:  Dale Cardwell developed a proven standard of consumer fairness through thousands of real-world problem-solving experiences.  This created the basis for “What Would Cardwell Do?” in regard to whether Dale would choose to personally do business with this Company.

4.   Governor’s Office of Consumer Affairs, Consumer Publications, FTC:  Each Company is reviewed through the pertinent agencies and publications.

5.   Licensing, Professional Certification, Insurance and Bonding: Each Company is reviewed for proper professional credentialing.

6.   Lawsuit Search and Review:  A review of the Company’s litigation history is completed to assure no unprofessional or illegal business practices.

7.   “Make it Right Guarantee”:  The Company agrees to accept and abide by Verified Home Services’ customer satisfaction guarantee and/or TrustDale’s Make it Right Guarantee.

Find complete information about Consumer Investigator, Dale Cardwell, and TrustDale at


12 Responses to About TrustDale

  1. Linda Hegarty says:

    Need help finding landscaper to sod yard

  2. Mary L. Stearns says:

    Need expert locksmith for front door look replacement (Peachtree Door lock at present that is broken. Peachtree Door seems to be out of business. What can I do?

  3. Penny says:

    Recommend someone for filling the cracks in my driveway via Mudjacking.

  4. Martha Holcomb says:

    I live in Covington, Ga. and need a carpenter to do some chimney work.

  5. Jerey says:

    I live in a 6 year old home that has a basement and suddenly water began to seep into one area of my unfinished basement. It is dripping from the ceiling and mold is beginning to form. What is you recommendation and is it covered by insurance. I live in alpharetta near Canton.

    • MIchael says:


      Horizon Restoration Specialists would like to come out and offer you a free inspection of you home to hep you with your mold issue. Please contact us at 770-485-5728

  6. Teresa says:

    I need a roofer to fix a leaking metal roof that is covering my porch. I live in Forsyth County. Thank you

  7. Jane G. ' says:

    I had a water valve burst at kitchen sink destroying that area & flooring. Hired a company to repair/replace & not one area was done professionally. The worst being I could still see “daylight” under my dishwasher. They did NOT replace foundation flooring or decent flooring !!! I am an 82 yr old widow, cannot afford an attorney. Think this “company” has also a “thinking ” problem. Have pictures & all email record. Is there any help for me. I could never sell my home as it is !!!!!0

  8. Dale Buice says:

    Need reliable good “reasonable “painter on south side (Fayetteville) how the heck do I figure out where your list is?

  9. jane shabel says:

    Need pressure washing house and gutters snellville area

  10. Virginia Martin says:

    I need an AC company. The AC// Heat does not distribute AC/heat well on the other side of my home. My thermosate is in a corner in a corner, I was told that I need to have it moved to a more central location and something about the blower. Please give me a recommendation .i live in Paulding County near Hiram

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